Wagner Kreusch’s commitment to a more sustainable practice within floristry is deeply linked to his understanding of the medium as both an art form as well as an expression of culture. Kreusch studied at the renowned Sogetsu School of Ikebana under the supervision of the late Ikebana master and former director of Sogetsu London, Mr Shigeo Suga. Kreusch is a certified Sogetsu teacher simultaneously practicing and teaching the art form today. 

Born in Brazil and best known for his long career dedicated to teaching floristry, his graphic and sculptural work is highly inspired by contemporary Ikebana. The son of a florist and having spent his youth in the countryside, Kreusch had the unique chance to experience untouched natural environments that are now in constant threat in his native country.

Having co-founded the world renowned London Flower School in 2017 Kreusch’s focus as Creative Director was to bring awareness to floristry as an art form and to use his voice as a teacher to serve the industry that he is so passionate about. Within the last year Kreusch took the opportunity to be fully immersed in the garden, embarking on a new journey to develop his art practice bringing to the foreground consciousness around the profession of floristry in the hope that more people can experience its powerful healing qualities as well as highlighting awareness of the fragility of our natural environments.

Frida Kim’s life and work are shaped by her early years spent in the untouched beauty of the Korean countryside, where her connection to nature influences her creative process. She strives to capture the essence of the world around her, blending Eastern and Western perspectives inspired by a variety of cultural and personal experiences. With a focus on sustainability and a commitment to authenticity, Frida’s work resonates with simplicity and elegance.

Her study of Ikebana, the Japanese art of flower arranging, has significantly influenced her approach. The principles of balance, harmony, and the beauty of imperfection inform her work, and she embraces these ideas as central elements in her creative process. Her philosophy continues to evolve, inspired by the ever-changing nature of the world around her. Embracing impermanence, Frida views life and her work as a continuous, fluid movement, much like the flowing water of a river.

Teaching has become a vital part of her journey, allowing her to share her knowledge and inspire others to embrace authenticity in their creative endeavours.